Kia to unveil four new vehicles in Paris
Friday, 26 Sep 2008 08:56
The Kia cee'd hybrid will make its world debut at the Paris Motor Show, starting on October 2nd
Kia is gearing up to unveil four brand new vehicles at the Paris Motor Show in October, including the new Soul urban crossover passenger car.
Alongside the new Soul - which will arrive in UK showrooms during Spring 2009 - will be a collection of new environmentally focused vehicles, including a hybrid version of the Soul, a cee'd hybrid, a latest-generation fuel-cell powered Sportage and a cee'd 'Idle Stop&Go' car, which is due to go on sale at the beginning of 2009.
"Soul presents consumers with such a broad selection of styling, comfort and equipment choices, that it redefines the concept of freedom," enthused Hyoung-Keun Lee, senior executive vice president, international business division, Kia Motors.
"It's a brand new urban car packed full of liberating ideas - a car that challenges consumers to 'free your mind', to build an emotional bond with their new car and to rethink everything they know about Kia."
Kia Motors chief design officer, Peter Schreyer, added: "The new Kia Soul will be a breakthrough vehicle for Kia on its journey to be seen as a design-led company and the maker of distinctive cars which consumers aspire to own.
"Conceived in the USA, developed in Korea and fine-tuned in Europe, I strongly believe that the production Kia Soul urban crossover is a completely resolved design that has successfully achieved its own distinctive style.
"Kia Soul is all about creating a car that demonstrates our passion for automotive design, gets Kia talked about, and generates an irresistible customer appeal that will translate into strong sales."
"First impressions will make a big impact and there will be several unique aspects to the experience of sitting in the Soul," said Gregory Guillaume, chief designer at Kia Motors Europe.
"The tall doors and high-mounted seats make for easy access, whilst the 'laid back' dashboard, triple dial instrument cluster and thick-rimmed steering wheel create an unusual combination of spaciousness for passengers and cosiness for the driver to generate a very special ambience inside this new Kia."