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New Ford Fiesta unveiled
Friday, 11 Jul 2008 14:45
The new Ford is seen by Ford as representing the future of the company
The all-new Fiesta has been unveiled by Ford today, described by Marin Burela, its executive director of small cars, as "[representing] our future, in more ways than one".
More than 400,000 customers across the world bought a Fiesta in 2007, with over 12 million being sold since its launch in 1976.
The new Fiesta is the first product of Ford's new Global Product Development System (GPDS), designed and developed to meet the needs to a variety of customers from diverse backgrounds and cultures.
"It’s an incredibly exciting project,” said Mr Burela. "[The] all-new Fiesta is a landmark moment for Ford. It’s our most significant global vehicle project since the Model T and heralds the future for Ford product development."
The new Fiesta will keep the distinctive Ford 'face', with the signature lower grille and large, centred Ford oval badge.
Chrome and brightwork accents, wraparound headlamps, pronounced wheel arch lips and bodyside beltline create what Ford hopes customers will see as a dynamic look.
"This is the most complete, expressive and exciting Fiesta Ford has ever produced, inside and out," enthused Martin Smith, executive director of design. "To me, it is a car that evokes an instant emotional response – ‘I want one’ – before you even get near it."
"We wanted to make sure that driving quality remains at the heart of all-new Fiesta," added Dieter Schwarz, vehicle engineering manager for global Fiesta development.
"We had to ensure that the driving experience delivered on the promise made by its dynamic kinetic design."
Bernd Liesenfelder, body engineering manager for Ford of Europe, spoke about the safety features of the new Fiesta: " [The new Fiesta] is a clear example that making a safe car doesn’t mean making a large car, or a heavy car. There is no need to compromise between safety and good design or driving character."
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