Ferrari to extend personalisation to Fiorano
Tuesday, 30 Sep 2008 15:23
The Fiorano will be the second car on the One to One Personalisation programme
Ferrari are all set to unveil the California at the Paris Auto Show in October, but it is also planning to extend its One to One Personalisation programme.
Debuted last March on the 612 Scaglietti, it will now be extended to the 599 GTB Fiorano.
Purchasers of this vehicle will now be able to visit the dedicated Atelier in Maranello to create their own truly bespoke car.
Not only will they have a range of special content to choose from, but they will also be assisted by specially trained Ferrari consultants.
Clients attending the Paris Auto Show can go to Ferrari's stand to work out every last detail of their 599 GTB Fiorano, on the basis of their own personal needs and tastes.
Dedicated Ferrari staff will be on hand to work with clients at each step of the way.
All of the various personalisation options on offer will ensure that the character of the car is unchanged and will not in any way impinge upon the car's active or passive safety systems.