Bumper year for BMW
Tuesday, 08 Jan 2008 15:24
Bumper year for BMW
German car manufacturer BMW enjoyed a bumper 2007, enjoying its seventh consecutive record year in terms of sales.
The BMW group, which includes the Mini brand, sold 169,236 vehicles over the last 12 months, representing an increase of ten per cent on 2006.
BMW accounted for 121,575 new registrations, some five per cent of the whole market, while Mini made sales, up 25 per cent on 2006 and representing the brand's best year since its relaunch in 2001.
Mini now accounts for two per cent of the market in the UK.
"2007 proved to be another extremely successful year for BMW Group in the UK," said Jim O’Donnell, managing director BMW (UK).
"Although it has been a competitive year, BMW and Mini have yet again achieved record sales. The introduction of a range of cars equipped with 'Efficient Dynamics' features helped us to consolidate our position as the leading manufacturer of premium vehicles."
Efficient dynamics features include auto start-stop technology, brake energy regeneration and the optimum gear shift indicator, all of which are designed to reduce carbon emissions.
Some 94 per cent of the BMWs sold in the UK during 2007 were fitted with such technology.
"It is the perfect scenario for both private and corporate buyers: cleaner, greener, faster, more dynamic and less expensive to run," said Tim Abbott, sales director, BMW (UK).
"In my view no other car company has done more than BMW Group in 2007 to address both environmental issues and consumers’ desire for enjoyable driving. And that progress has been reflected in our record UK sales."