Avis reveals car rental survey results

Avis has revealed price transparency and guaranteed car availability as key priorities for car rental customers, according to a survey commissioned by the company.

The ability to book a specific make and model of car and a clear price transparency were easily the most important factors for customers when renting. More than 2,000 customers across the corporate, business and consumer sectors responded to the survey, giving an insight into the needs of the modern car rental user.

Clarity of vehicle condition at the end of the rental contract was also a very important element to those surveyed.

Avis is responding to these findings by making sure customers can guarantee booking a VW Golf, Audi A4 or Peugeot 207CC at its key airport and London rental stations.

"The survey provides a valuable insight into what customers see as their biggest priorities through the rental car process. This gives us valuable feedback so we can stay tuned into what our customers expect from the Avis brand," explained Daniel McCarthy, commercial director of Avis UK.