Jaguar E-Type celebrates 50th in style

Tuesday, 25 January 2011 4:24 PM

The Jaguar E-Type is 50 - pretty old girl, isn't she

The Jaguar E-Type is 50 -pretty old girl, isn't she

While Jaguar Land Rover is pushing ahead with its latest and greatest offerings in 2011, most notably the new Evoque SUV, the famous British brand is keen to look back on the greats it has produced in the past - including the iconic E-Type, which celebrates its 50th anniversary this year.

Fairly judging the classic car as "one of the most famous and desirable cars in automotive history", Jaguar is not letting car-lovers forget this, making 2011 a special year at high-profile motoring events.

The company will open celebrations at the 2011 Geneva Motor Show and go on to the Goodwood Revival and Festival of Speed, as well as the Pebble Beach Concours d'Elegance, the Nurburgring Old Timer Grand Prix and plenty of other Jaguar customer, dealer and lifestyle events around the world.

Now a permanent exhibit in New York's Museum of Modern Art, the E-Type set new standards in automotive design and performance in 1961, while its design properties still heavily influence its successors.

Mike O'Driscoll, managing director of Jaguar Cars and Jaguar Heritage chairman, said: "Half a century of progress has not diminished the significance of the E-Type.

"It was a sensation when it was launched, and remains Jaguar's most enduring and iconic symbol. The E-Type is simply one of the most exciting cars ever created and a legacy to the genius of Jaguar's founder, Sir William Lyons."

In terms of recent achievements, the Jaguar XF was last week crowned Best Executive Car for the fourth year running at the What Car? Awards, further cementing the brand's ongoing successes.

An unbeatable behind, even after all these years




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