Tuesday, 22 February 2011 2:35 PM
Skoda is to present their new design language at the 2011 Geneva Motor Show. A new concept car and tweaked brand logo will also appear at the show.
The Czech car manufacturer has also announced that this logo and branding redesign reflects more ambitious goals, such as doubling its sales by 2018.
Skoda explained: "The (concept) car boasts clearly defined shapes and a great sense of detail and a new logo which will adorn new Skoda's models from 2012."
The winged-arrow logo will now feature a new spectrum of colours to make the badge even more "distinct and precise" than ever before, while the design and layout of showrooms will also be "substantially modernised" to reflect this corporate evolution.
In 2010, Skoda reached a record two per cent market share and received 25 major awards including Best Manufacturer in the What Car? Reader Awards, as well as with Which?, and the Auto Express Driver Power survey.