Ford Fiesta wins international design award

The new Ford Fiesta has won the 'red dot' award for international product design.

The Fiesta was awarded the title of 'one of the most stylish cars in the world' by 28 leading designers and design experts from 19 countries.

The red dot design awards are presented annually by Germany's Essen-based "Design Zentrum Nordrhein Westfalen", one of the world's largest design recognition programmes. The design professionals said the Fiesta's style was "innovative and dynamic".

Martin Smith, executive design director, Ford of Europe, said: "This important award is now on the growing list of accolades given to the new Fiesta.

"It is particularly encouraging to see that our new small car was singled out for its innovative, expressive design by some of the world's leading designers. Research shows that whether they are in Milan, Beijing or New York, customers put style at the top of their list. The new Fiesta delivers that style, together with outstanding quality."

For the 2009 award, 3,231 submissions were received from 49 countries. The Fiesta was one of the products to be awarded a red dot for its outstanding design.

The car has also recently been named Car of the Year 2009 by Britain's What Car? Magazine, while in Germany, readers of Guter Rat and SUPERillu presented the new Fiesta ECOnetic with the Auto der Vernunft 2009 trophy, for value for money, economy and sustainability.

Earlier this month, Fiesta was named one of the three finalists in the 2009 World Car Awards - the winner will be announced in New York next month.