Rolls-Royce to unveil 200EX at Geneva Motor Show

Rolls-Royce Motor Cars will unveil its latest experimental car, the 200EX, at the Geneva Motor Show on March 3rd.

Ian Robertson, Rolls-Royce Motor Cars chairman, will formally reveal the 200EX at a press conference at the show.

The 200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.

Unlike a concept car, the Rolls experimental models are fully functioning vehicles, offering designers and engineers the opportunity to showcase new components and engineering techniques.

Helmut Riedl, director of engineering, said: "Modern automotive engineering is a balance of creativity, innovation and application. 200EX is an opportunity to assess these new ideas."

Following on from the success of the 200EX, the same group of designers and engineers has created 200EX, pointing the way to RR4, a new Rolls-Royce model scheduled for production in 2010.

Chief designer, Ian Cameron, said: "200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars.

"What you see is a modern car that is immediately recognisable as a true Rolls-Royce, even from angles that obscure the grille and Spirit of Ecstasy. Design elements such as the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail give 200EX an air of informal presence - powerful but unobtrusive."