Formula 3 star endorses pro_cee'd

One of the rising stars of Formula 3 racing, Alex Waters, has declared how much the Kia pro_Cee'd surprised him with its level of performance.

Talking about his new 2.0-litre CRDi pro_cee'd Sport, Waters said: "I had never been behind the wheel of a Kia before and have been really surprised by the pro_cee'd.

"Not only does it look the part but it handles well, has precise steering and gives me lots of grip through the corners."

Paul Philpott, managing director of Kia Motors UK, commented: "We are delighted to support a rising star like Alex and his clear ambitions for the future reflect Kia's bold targets in the UK market.

"Partnerships like this one help to raise awareness of the Kia brand amongst motor sport fans and although we do not currently have any plans to move into racing it's not something that we have ruled out for the future."

Waters is so impressed by his new car that, rather than fly to his latest test at Spa in Belguim, he drove his pro_cee'd on the 1,000 mile round trip.

Commenting on the drive, he said: "When the car was delivered to me it had very few miles on the clock, but with each mile I clock up, the pro_cee'd just gets better and better.

"Reliability is vital in this business and being fresh and 'ready to go' is a must - the pro_cee'ds easy cruising and punchy diesel engine gave me that certainty."

Waters has already endured and won a battle with cancer and works to support Clic Sargent - a charity caring for young people and their families suffering from the illness.