Mazda increases market share despite crunch
Monday, 13 October 2008 12:00 AM
Mazda has seen its market share rise, despite the gloomy climate in the industry
Mazda has apparently bucked the current trend by increasing its share of the market, despite the tumbling of car sales.
The UK division of the company has reported it increased its market share by 0.8 per cent in September.
Mazda managed to sell 9,506 in that period of time.
"We've been growing our retail share this year and for the first nine months that share is 2.8 percent which is 0.7 percentage points up on the same time last year," says managing director Jeremy Thomson.
"Our passenger car retail sales for the year are 24,226 which is 3,138 up on last year and given current conditions a great performance."
The overall industry sales are down 7.6 percent - or 147,543 units - in the same period.
Having the right car at the right time with Mazda2 has obviously helped, said Mr Thomson. Mazda2 overtook Mazda3 in September to become the company's best seller.
In September, Mazda sold 5,325 passenger cars to private buyers and 4,181 to fleet and business customers.
"To support our dealer network, we have put increased emphasis on the retail channel and sales to local fleets. It's the right balance for the business, especially now," said Mr Thomson.
