Ford bucks credit crunch sales trend

Thursday, 9 October 2008 12:00 AM

The new Ford Ka will go on sale next year

The new Ford Ka will go on sale next year

Ford has announced today that its market share has actually increased slightly, despite the current economic climate.

Compared with last year, Ford's percentage of the car market went up by 0.2 per cent to 16.1 per cent for the year-to-date.

In September, Ford saw its second biggest sales month, even though the total UK car and commercial vehicle market shrunk by over 98,000 units.

This month sees the new Ford Fiesta go on sale, while the next Ford Ka made its debut at the Paris Motor Show.

The new Ka will be available to buy in January 2009.

Ford's latest small car line-up includes models such as the new Ford Fiesta ECOnetic, which returns an official European Drive Cycle combined figure of 76.3mpg while emitting only 98 g/km of CO2.

Sales of all Fords with CO2 under 120 g/km have risen by a third so far this year versus the same period last year.
Figures from the Society of Motor Manufacturers and Traders (SMMT) confirm that Ford led the industry in September with 55,625 registrations of cars and commercial vehicles.

Ford car sales in September totaled 44,631 - 1,843 units more than its nearest rival. For the year to date this lead stretches to 16,017 with total sales for Ford of 264,455 units.

Ford's position in the more profitable retail car market is significant with Ford attracting almost 3,750 more private buyers than its nearest rival in September.

This confirms the trend for the year-to-date where Ford has almost 20,000 more customers than the next manufacturer. Retail car buyers have given Ford a 12.8 per cent share of this market sector for the year-to-date - up a full percentage point on 12 months ago.

Roelant de Waard, Ford of Britain chairman and managing director, said: "The scale and extent of the current economic downturn is unexpected.

"However, Ford is well positioned to maintain its competitive position in a challenging market with a comprehensive and fresh range of attractive, fuel efficient vehicles that is being enhanced at just the right time by two all-new small car models - the Ka and the Fiesta."

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