All white on the night

Tuesday, 22 January 2008 12:00 AM

All white on the night

All white on the night

White is emerging as the must have paint-job among discerning car owners, according to French manufacturer Seat.

Research carried out by the company finds the image of three-month white - where a white vehicle sits on the forecourt before going to auction - is outdated.

Instead, the company is not tipping white for drivers who wish to be seen as more "Prada than Primark".

And in celebration of the emerging trend, Seat has launched a new candy white version of its Leon hatchback.

Priced at £12,645, the candy white Seat comes with an additional option of black, or white, 18-inch Orion alloy wheels to complete the sleek look.

Further evidence comes from leading automotive paint supplier DuPont, which has tracked global car colour trends for more than 50 years.

In its latest survey the organisation is tipping white/white pearl as a 'trend shifting colour'.

"Our customers are looking at niche colours and effects," said Karen Surcina, colour marketing and technology manager, DuPont Automotive Systems.

"The rise in popularity of white/white pearl and the long reign of silver suggest we can expect a more dramatic shift in the top colour choice."

Finally, the figures from the Society of Motor Manufacturers and Traders reveal a gentle rise in the number of white cars sold in the UK.

In 2006 - the last full year for which numbers are available - more than 16,500 white cars were sold - up from 15,792 in the previous 12 months.



Newsletter Sign Up

Complete your details below to receive TotallyMotor's free weekly newsletter.