Peugeot: Motion & Emotion
Peugeot feel that their brand embodies a unique blend of excellence and emotion.
In 2010, a year that marked their 200th anniversary, Peugeot launched a major offensive in terms of new products, styling, image and car-related services.
This big push delivered results; 2010 was a record-breaking year. Peugeot consolidated its position as the world’s leading French brand, with total sales of 2,142,000 vehicles.
It also became the number four automotive brand in Europe, and moved up from 10th to 9th place in the global rankings of motoring brands.
The main new car launches in 2010 were of the RCZ coupe and iOn electric vehicle, the 408 in China and Latin America, the Hoggar in Brazil, and the deployment of Mu by Peugeot.
In 2011, Peugeot is continuing its products push with the launch of the 508 saloon and the new 308 hatchback. It is also stepping up deployment of Mu and its new environmental technologies:
- the e-HDi micro-hybrid system on the 508 and 308
- the world’s first diesel hybrid: the 3008 HYbrid4
- an all-electric vehicle with iOn
Peugeot, for 2011, is aiming to reach markets worldwide with its brand project and international signature: Peugeot, Motion & Emotion.