Citroen: Créative Technologie
The Citroen brand speaks of an alliance between innovation and creativity, based on well-being.
Their three founding values – Boldness, Creativity and Excellence – underline the brand’s dynamic vitality, which is expressed not only through its vehicles but also through the practical responses developed by the brand to automotive mobility, including electric vehicles.
Citroen, in 2011, launched the DS3, the first in a line of distinctive new models that will be further extended this year with the DS4 and DS5.
Building on more than 90 years of Créative Technologie, Citroen is marketing a range that includes two full-electric cars, vehicles equipped with e-HDi micro-hybrid technology, and very soon a full hybrid, the Hybrid4.
The brand is also also innovating in the services sectoe, becoming a public journey planner through Citroen Multicity.
Citroen has 10,000 customer contact points and showrooms, emplys 11,500 people, and shows a presence in 80 countries around the world.
It sold over 1,460,000 vehicles in 2010.